Sonya's journey in communications began over 10 years ago alongside her Television and Radio career. where she was forced to create a brand for herself online, long before Twitter and Facebook became the forces we know them to be today.
Today she is a keynote speaker, trainer, author and consultant in Digital Marketing and Social Selling for global organizations. She consults in the area of branding, strategy and digital marketing for C-levels and Sales Directors through her own developed processes and helps global executives build and grow strong online reputations that have led to new business opportunities for their organizations.
She has been featured in numerous publications as a woman to watch out for, written and published 2 books on digital media marketing and most recently launched an app called Take My Sari that is quickly gaining momentum in the South Asian community across North America.
Sonya is also the founder and CEO of her former Digital Marketing agency called Youzus, which was acquired by an award winning advertising agency in 2015. Here she led highly successful online marketing programs in Web Design, Web Development, Search Engine Optimization, Pay Per Click Advertising and Online Marketing Campaigns. In addition she has created hundreds of social media marketing strategies and online PR campaigns for B2B professional services companies. Today, she manages some of the top digital marketing strategies for some of the leading firms in Canada.
MARKETING PLANNING & STRATEGYYou are ready to launch your new product/service or need help revamping something old. This is where we will design a results oriented marketing road map for your business.
MARKETING EXECUTIONIf you don't have a marketing team, or need a marketing team to help you execute your strategy, this is where we will work hand in hand. PR, Email Marketing, Online Advertising, Social Media Marketing, will either be taken care of by my team, or I will assist your team in doing so.
BUILD YOUR TEAMNot everyone can afford a marketing team, and sometimes certain things can be outsourced to save you money. Not only will Sonya help create your dream team (internally and externally), but she will lead your team so your marketing strategy works like a well oiled machine.
ONLINE BRANDINGNot only do you need a strong online brand, but you need an effective PR strategy. Sonya will strategically craft a campaign that will create both awareness and new clientele.
PUBLIC SPEAKINGSpoken at more than 40 events specializing in topics for Business, Startups and Digital Marketing
TEACHINGSonya has taught over 150 workshops across Canada, with an emphasis on Digital and Social Media Marketing
TV HOSTINGSonya has 10 plus years in hosting various television and radio shows
During the time I have worked with Sonya I have gotten to know her not only as a business professional but as a friend. Someone with a strong drive and determination for everything she puts her mind to. She is a cheerleader, a mentor, empathetic and never afraid to tell you like it is. Her confidence in me, gave me the confidence in myself to reach goals I never thought were possible. - Nadine Dumas, Transformation Coach
Sonya is strategic dreamer. Her visualizations and creativity are a phenomenal addition to the thought leadership and idea-starting content she provides. Sonya adds a seasoned layer of strategy, business and experience within the social media marketing world. - Deanne Moser, Visual Arts Publicist
We hired Sonya to assist us with launching our marketing campaign and as marketing novices this was not an easy task. Sonya’s expertise provided us with extremely valuable vision and direction and got us excited about our marketing. Sonya and her team were a pleasure to work with and we are going to be back for more consulting as we continue our marketing efforts - ND LLP Chartered Accountants