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“A business has only two functions: Marketing and Innovation”. – Peter Drucker

Marketing attracts clients and innovation is how you will continuously deliver to your clients. Everything else you do in your business supports these two main components.

Gone are the days when companies had less competition. In today’s world of social media and the rate at which technology changes everyday, companies need to be quicker on their feet to respond to problems, customer feedback and most importantly their competitors.

However, if you say, “But Sonya, our product is different, there’s nothing else like it on the market”, I’d say, that is great, but better products don’t always win. It’s how you market these products and the perception of those watching your products that matters the most. Every aspect of your communication needs to reflect your difference – this is if you are telling me you are innovative enough.

From your advertising, your marketing materials, your website, sales presentation, and online presence. Your innovation and marketing must fit like a hand in glove.

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