One of the things that Seth Godin advises is if you have to copy, don’t copy from your competitor; copy from someone who’s from a different industry instead. This will help you stand out in your industry.
There have been many times when I’ve had people come to me and say, “I really like how this person markets their brand” OR there are other times when I’ve helped someone build their website and they have sent me 5 examples of sites they really like from their industry. See the common theme?
Numerous ideas are recycled, but the best ideas are when they are reinvented with a different pair of glasses. Never forget that you only have one opportunity to make a first impression, and the best first impression is one that is refreshing.