1) You must begin by creating a loyal following. Your following is your brand
equity, they are the people that matter as they are the ones that will be
speaking about you to others
2) Don’t talk about JUST your products. Engage people with your STORY. Create
a journey that they can follow you on and then you can begin to plug in
3) Be as authentically you as possible.
4) Use powerful and aesthetically pleasing visual posts to engage your
audience, and don’t forget about commentary which should always be witty,
emotional or thought provoking.