So you need to “REBRAND”? Don’t worry, this is normal.
Especially in today’s day and age, a business can’t remain the same. Times are changing quickly, technology is making advances at an impressive speed and the needs of our customers evolve according to the evolution of time.
This is why a rebranding process in your company might be necessary at some point. Although let’s be honest, a rebranding process is not something easy to do, and it takes time. However, despite all the difficulties that might appear, it is worth it because the results can be amazing. And what better example than the story of Steve Jobs. SO, LOSE THE FEAR!
If you are ever faced with any of the situations that are described below, my suggestion would be to sit down and seriously consider doing a little rebranding.
- WHEN SOMEONE ASKS YOU WHAT YOU DO FOR LIVING, DO YOU CHANGE THE SUBJECT BECAUSE OF EMBARRASSMENT?
The last thing you should feel about your business is shame, embarrassment or insecurity. It’s your creation, something that has kept you awake for many nights and you’ve worked your butt off to build. But now, your business has changed, or, you have changed in comparison to when you first opened up your company. Or it might just be that the times have changed and your business is stuck in the past. Whatever it is, it is time to rethink your strategy, ask yourself if the audience you are pointing at is the ideal customer, and if not, change what needs to be changed.
- EVERY TIME YOU OPEN YOUR WEBPAGE, THERE IS SOMETHING YOU DON’T QUITE LIKE
If every time you visit the website of your business you feel that awkwardness telling you that you don’t like anything you see in there, this is another sign that you need to take into consideration.
It might be that at a subconscious level your mind is letting you know that this website doesn’t represent you anymore, or that it has become obsolete, and that you’re falling in love with other pages a lot quicker than you do with your own.
Pay attention to this sign, get to work and make the changes you think you need to do. Think about if there are only changes on the web, or if you desperately need to change your whole branding strategy.
- DO YOU FEEL THE NAME OF YOUR BRAND IS OLD?
Working your brand under a proper name, with authenticity and transparency, will help you connect at a much deeper level with your clients. And don’t be afraid to do it. If you decide to change the name of your company, simply take care of letting your followers, subscribers, readers, and clients know. Do it with a strong message so no one misses out on the change.
- WHEN LOOKING AT YOUR COMPETITION, DO YOU FEEL ENVY?
This is a really clear sign that is desperately telling you that you need to rebrand, giving the fact that what you should feel when observing your competition, is admiration, respect, and inspiration. If you feel envy, then you are not seeing this from the right perspective. Maybe this person has a lot more time than you on the market and that is why they are at a much more advanced stage.
If you see your competition has renewed their image with the help of a designer, instead of thinking that you can do it all by yourself, take the idea of delegating the design of your brand to a professional. There are tons of different sites out there like Fiverr and Upwork where you can get someone to assist you in your new vision.
- DO YOU FEEL YOU ARE NOT CONNECTING WITH YOUR TARGET?
You need to define who your ideal customer is and rebrand your image and communication to reach them and connecting with who you really want to connect to.
- DO YOU SEE NO COHERENCE BETWEEN YOUR SPEECH AND YOUR IMAGE?
This is a clear sign that your image hasn’t grown at the same speed as you as a person. If you see that your tone, speech, your messages and your calls to action are not generating the same positive responses or any kind of responses as it used to, then you need to seriously think about rebranding.
Finally, the main recommendation is that you need to be prepared for change, change is good and should always be happening. It not only puts you ahead of your competition, but makes you uncomfortable and sometimes even innovative. You should always be thinking about what your next move is that’s going to put you ahead of your competition.