October 24, 2017

How To Build An Online Reputation That Improves Your Business: The Party Theory

How many times have you heard this? “This salon has almost 5 stars on google. And it also has great prices!” “This hotel has a 9/10, PERFECT!” “Be careful, this pizza place only has 3 reviews” Yes, but these are some of the reactions that your potential clients have when they find your business in the digital world. These reactions, provoked by the opinion of your clients, are the ones that define your reputation, meaning, the good or bad. And we all know that at some point you may have thought something like: “well they don’t even know how I prepare my product”, but whether you like it or not, your business depends on the opinion of your customers. To help you understand this a little bit more, think of your social media as a new suggestion box, where good or bad comments are going to be in full view of everyone. Now, what can you do to improve your online reputation? Well it’s really very simple: Every brand, product or service has a visible and an invisible part. The visible part is the one your customer can touch, feel or see, the invisible part is the one made by the values […]